Joseph C. Phi

Global Executive. Strategic Adviser. Transformational Leader.

Joseph C. Phi is one of Asia’s most respected business leaders with extensive experience leading global organizations, serving on corporate boards, and developing future executives. As Group Chief Executive Officer of Li & Fung, he has built a distinguished career centered on strategic transformation, operational excellence, and sustainable value creation.

In addition to his executive responsibilities, Joseph serves as Board Adviser to SM Investments Corporation, Board Member of Golden ABC, and Adjunct Professor at the Hong Kong University of Science and Technology Business School. His broad leadership experience across governance, international business, and executive education enables him to bring a unique perspective to every organization he advises.

Since joining Wills International Corp. as Board Adviser, Joseph has become a trusted strategic partner to the Board and executive leadership team. His guidance has helped strengthen strategic planning, sharpen organizational focus, improve execution, and cultivate a culture of accountability and continuous improvement.

Wills International is honored to benefit from Joseph’s leadership, wisdom, and commitment to excellence. His partnership continues to play an important role in the company’s transformation journey and aspiration to build a world-class organization.